If you’re looking for a WordPress theme that combines design with functionality, look no further: OceanWP could be the WordPress theme of your dreams. Downloaded by nearly 800,000 people worldwide, this WordPress Theme offers a large choice of customization for webmasters who want to totally control the design of their site.
Before you fall for this template, we will review the pros and cons of the WordPress theme proposed by Nicolas Lecocq.
You must know that we will be impartial in the tests below. Certainly OceanWP has many qualities but also flaws!

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Features of OceanWP

There are many reasons why users choose OceanWP theme. The design is resolutely modern, the functionalities are numerous and the theme respects most of the technical recommendations of the search engines. With all these elements, you are ready to create a website that combines a beautiful design and advanced features. Among the features highlighted and included within OceanWP, we can find:

  • Fully Responsive design. No need to add a plugin to adjust your website for tablets or smartphones.
  • Fast Page Load Speed. As you probably know, loading time of a website is a very important criterion for users but also for search engines like Google. OceanWP promises a fast loading time, we will test this together!
  • E-commerce Ready. Thanks to the simplification of technology, more and more of us are creating websites. Traditional merchants are part of this phenomenon and OceanWP thinks to them with the native support of Woocommerce.
  • SEO Optimized. Today, the majority of website traffic such as news sites, e-commerce sites or blog is done by search engines (leading by Google). To have a chance to break through from this ocean of websites, you must respect some good practices in terms of Search Engine Optimization
  • Translation ready and RTL. Today, more and more people around the world have access to the internet and the majority of them do not speak English. OceanWP has thought of these people by proposing a simplified translation process.In addition, for our friends who speak Arabic, Hebrew, Farsi, … RTL (Right To Left) support is included.
  • Support. Technology is advancing very fast and it’s easy to feel overwhelmed. Support is a very important part of a successful project, and OceanWP promises effective support.

Pricing of OceanWP

The price? I thought OceanWP was a free WordPress theme! You are right. Even if the WordPress theme itself is free, OceanWP is part of the long list of Freemium products. You have access, free of charge, to a simplified version of the product. Like this, you use the WordPress theme and see its functionalities and its many qualities. After, if you want to unlock the advanced features, you will have to buy a license. Before buying a paid license of OceanWP, know that you have access to the following 8 free modules: 

  • Stick Anything​. Stick very easily anything you want on your website.
  • Modal Window​. Insert any content into a modal and place the opening button where you want
  • Posts Slider​. Display your latest posts in a beautiful slider with different options.
  • Demo import​. Import the demo content, widgets and customizer settings with one click.
  • Custom Sidebar​. Generates an unlimited number of sidebars and place them on any page.
  • Product Sharing​. Add social share buttons to your single product page with this free extension.
  • Social Sharing​. Add social share buttons to your single posts with this free extension.
  • Ocean Extra​. Add meta boxes, import/export and a panel to activate the premium extensions.

If you want to give more features to your free theme, you can choose a paid license. The WordPress OceanWP theme prize is relatively affordable, and even cheaper than most similar themes. The only downside I find in this pricing is the fact that the price entry (the $ 39 version) is actually a subscription. Every year you have to renew your subscription, otherwise you will not receive updates and new features of the theme.

We can consider that the real price of the OceanWP theme, if you want to pay only once and have the updates for life, is $159. At this price, it will take you four years to make your investment profitable. It’s a bit expensive, especially in the very changing field of WordPress themes. But to soothe this judgment, OceanWP is not the most expensive, far from it!

Personal

For 1 website
$ 39 Yearly
  • 12 Months of Updates & Support
  • 8 Free Extensions
  • 13 Premium Extensions
  • 13 Free Demos
  • 21 Pro Demos Included

Business

For 3 websites
$ 79 Yearly
  • 12 Months of Updates & Support
  • 8 Free Extensions
  • 13 Premium Extensions
  • 13 Free Demos
  • 21 Pro Demos Included

Unlimited

e
$ 129 One time fee
  • 12 Months of Updates & Support
  • 8 Free Extensions
  • 13 Premium Extensions
  • 13 Free Demos
  • 21 Pro Demos Included
Popular

Let's install OceanWP

As we will see, installing the OceanWP theme is very simple. To complete this step, go to your Dashboard: Appearance => Themes => Add New and look for OceanWP. Once you find it, click to install and you are done.

After installing OceanWP, the theme will suggest a list of plugins. You can, for the moment, pass Elementor and consort and install in priority Ocean Demo Import and Ocean Extra plugins. These plugins will allow you to customize your template in an advanced way.

To modify OceanWP, we will essentially use Theme Panel and the Customizer. In Theme Panel, you have access to five menus:

  • Theme Panel. Allows you to choose the sections you want to modify via the Customizer
  • My Library. You can import pre-made layouts and templates. 
  • Scripts and Styles. Disable scripts and styles that you do not need to improve the loading speed of your website.   
  • Import & Export. Export the configuration of your OceanWP install to use it on a new website. 
  • Install Demos. Choose among 13 free demos to start quickly your new website. 

If you are a novice user, you will be delighted to use only the Theme panel. Via this menu, you have access to almost all customization options. Change the font, the colors (text, menu, …), upload a logo, add a favicon, modify the footer, … With these elements, you can already have a website that fits you. 

But the real strength of OceanWP is the Ocean Hooks plugin. If you are a more advanced webmaster, know that with hooks, you can customize from A to Z your website. You can for example place PHP code at the end of articles, insert a personalized advertisement in the Header, … With more than 50 different locations for hooks, you have plenty of choice. If you want to use the Hooks, you must either buy the plugin ($10) or buy the Core Extensions Bundle (from $39)

 

If you choose to buy the paid package (Core Extensions Bundle), you will have access to 13 premiums plugins: 

  • Full Screen. A simple and easy way to create a fullscreen scrolling website.
  • Cookie Notice. Add a Cookie notice on your website to comply with the GDPR regulations.
  • Popup Login. A plugin to add a popup login/register form where you want.
  • Instagram. Fetch and customize your Instagram feed to display in a beautiful way.
  • White Label. Impress clients by replacing the OceanWP name by your own brand name.
  • Portfolio. A complete extension to display your portfolio and work in a beautiful way.
  • Footer Callout. Add some important information about your company in your footer.
  • Woo Popup. A simple extension to display a popup when you click on the Add To Cart button.
  • Sticky Footer. A simple extension to attach your footer to the bottom of the screen.
  • Ocean Hooks. Add your custom content throughout various areas of OceanWP.
  • Elementor Widgets. Add many new powerful widgets to the popular free page builder - Elementor.
  • Side Panel.Add a responsive side panel with your preferred widgets inside.
  • Sticky Header. Attach an eye-catching header at the top of your website pages.

If you’d like to get an overview of OceanWP’s customization features through the Theme Panel or Customize, feel free to watch the video that tests these features.

Of course, you can go even further in customizing the OceanWP theme with the Elementor Page Builder (even in its free version). With the two basic features, you can already cover 70% of your design needs.

Performance of the OceanWP theme

The loading time of a page is a fundamental criterion today. It is essential if you want to keep your users as long as possible on your website but also for search engines. Google and others search engines, privilege websites that take little time to load. Less is better!

As you can see with the speed tests performed during a new installation, OceanWP is very light and does not clutter superfluous elements. If you’re installing a demo or adding your items to the page, consider reducing the weight of your images. In the demo version, the OceanWP page reaches 10 MB, which is huge!

If you do not know how to reduce the loading time of your website, no problem!. There are WordPress plugins that take care of everything. You can safely download WP Rocket or Fastest Cache, to name only the most famous ones.

These loading time optimization plugins implement the main W3C and search engines recommendations to allow you to have a fast website.

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OceanWP theme vs GeneratePress vs Hestia vs WPAstra

If you want to discover the results of OceanWP WordPress theme speed performance without going into detail, here is a summary table below. The test methodology is as follows: 

  • We tested the theme on a brand new site, with only WordPress installed. No cache plugin.
  • We tested the loading time of the new installation on Pingdom Tools and GTMetrix.
  • We tested again with pre-made layouts with the same tools.
  • WPAstra does not include free pre-made layouts. We had to install Envato Elements and install a pre-made layouts for Elementor from there.
Website + ToolsLoad TimePage SizeRequestsPagespeed Score
OceanWP Fresh Install Pingdom Tools1.14 s257.2 kB1987
GeneratePress Fresh Install Pingdom Tools0.6 s26.7 kB987
Hestia Fresh Install Pingdom Tools1.25 s385.1 kB2382
WPAstra Fresh Install Pingdom Tools0.8 s36.9 kB675
OceanWP Fresh Install GTMetrix0.9 s265 kB2098
GeneratePres Fresh Install GTMetrix0.8 s30.7 kB10100
Hestia Fresh Install GTMetrix1.2 s327 kB2494
WPAstra Fresh Install GTMetrix0.4 s39.6 kB7100
OceanWP Demo Install Pingdom Tools2.17 s10.8 MB8387
GeneratePress Demo Install Pingdom Tools1.64 s1.0 MB3986
Hestia Demo Install Pingdom Tools1.20 s546.1 kB2585
WPAstra Demo Install Pingdom Tools1.83 s4.2 s4687
OceanWP Demo Install GTMetrix6.3 s10.8 MB8483
GeneratePress Demo Install GTMetrix1.4 s0.98 MB4073
Hestia Demo Install GTMetrix1.3 s501 kB2693
WPAstra Demo Install GTMetrix2.2 s4.16 MB4760

OceanWP theme vs GeneratePress

OceanWP and GeneratePress are WordPress themes that have a lot in common. They are sober and effective but not devoid of features.
Both templates have the particularity of being freemium. You can use the default theme, but to customize your website, you will have to pay.
For OceanWP, you’ll have to spend $39 (for 1 website and one year of support and upgrades) to get access to 13 premium plugins. Generatepress charges $49.95 for access to its premium plugin which has 14 features. The price advantage goes to GeneratePress, even if more expensive to buy, which allows installation on an unlimited number of sites
Positive point for OceanWP and GeneratePress, they include a template library. You can see what the WordPress theme is capable of doing on your website. You can also import templates without using a Page Builder like Elementor. We love!

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Performance of OceanWP theme vs GeneratePress

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Website + ToolsLoad TimePage SizeRequestsPagespeed Score
OceanWP Fresh Install Pingdom Tools1.14 s257.2 kB1987
GeneratePress Fresh Install Pingdom Tools0.6 s26.7 kB987
OceanWP Fresh Install GTMetrix0.9 s265 kB2098
GeneratePress Fresh Install GTMetrix0.8 s30.7 kB10100
OceanWP Demo Install Pingdom Tools2.17 s10.8 MB8387
GeneratePres Demo Install Pingdom Tools1.64 s1.0 MB3986
OceanWP Demo Install GTMetrix6.3 s10.8 MB8483
GeneratePress Demo Install GTMetrix1.4 s0.98 MB4073

OceanWP theme vs Hestia

Hestia is a serious competitor for OceanWP. Created by Themeisle, Hestia is more expensive than OceanWP but you have access to 30 additional WordPress themes. (Same price and system as at ElegantThemes and its Divi WordPress theme). In terms of performance, the two themes are equal. As for the features, OceanWP and Hestia are updated frequently. In the end, your choice will be purely subjective as the two themes are similar.

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Performance of OceanWP theme vs Hestia

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Website + ToolsLoad TimePage SizeRequestsPagespeed Score
OceanWP Fresh Install Pingdom Tools1.14 s257.2 kB1987
Hestia Fresh Install Pingdom Tools1.25 s385.1 kB2382
OceanWP Fresh Install GTMetrix0.9 s265 kB2098
Hestia Fresh Install GTMetrix1.2 s327 kB2494
OceanWP Demo Install Pingdom Tools2.17 s10.8 MB8387
Hestia Demo Install Pingdom Tools1.20 s546.1 kB2585
OceanWP Demo Install GTMetrix6.3 s10.8 MB8483
Hestia Demo Install GTMetrix1.3 s501 kB2693

OceanWP theme vs WPAstra

I have to tell you that I have a small preference for OceanWP versus WPAstra. Although I personally use WPAstra for many of my projects, OceanWP, in my opinion, has the advantage over WPAstra for two points: The price and the demo library.

Even if the price difference is not monstrous, OceanWP is more affordable. The point that favors OceanWP is its demo site library. It includes more than 20 when WPAstra does not offer any!

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Performance of OceanWP theme vs WPAstra

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Website + ToolsLoad TimePage SizeRequestsPagespeed Score
OceanWP Fresh Install Pingdom Tools1.14 s257.2 kB1987
WPAstra Fresh Install Pingdom Tools0.8 s36.9 kB675
OceanWP Fresh Install GTMetrix0.9 s265 kB2098
WPAstra Fresh Install GTMetrix0.4 s39.6 kB7100
OceanWP Demo Install Pingdom Tools2.17 s10.8 MB8387
WPAstra Demo Install Pingdom Tools1.83 s4.2 MB4687
OceanWP Demo Install GTMetrix6.3 s10.8 MB8483
WPAstra Demo Install GTMetrix2.2 s4.16 MB4760

Our verdict about OceanWP

Fast, polyvalent and reliable

Go to OceanWP
88%
Great Wordpress theme
  • Design 80%
  • Support 80%
  • Features 90%
  • Ease to use 90%
  • Value 100%

OceanWP is among the best Wordpress theme available on the market. You can use OceanWP alone or make it even better with a Page Builder! Affordable, generous in features, OceanWP is a Wordpress theme you can count on.We just regret having to install the plugins one by one. A bulk installer, as is the case on other Wordpress themes for Page Builder, would have been great!

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